BEN BENOLIEL

JOURNAL

An honest photographer’s view of my work and process. The Journal also gives me an opportunity to share extended edits and unseen frames which haven’t made the final cut.

True Religion SS23

Spotted in-store in India and Indonesia, True Religion approached me and the 2812 team for a full production of their SS23 global in-store campaign. Inspired by the cool and casual style of instagram @UniformDisplay we took to the streets of East London to bring the vision to life.

For this shoot, I had the pleasure of working with IT couple, Tori and Sachin, alongside the talented stylist, Lou Alsop. Real couples always bring an authentic and believable energy to the shots, and Tori and Sachin's fantastic chemistry made the day truly memorable.

Fuelled by pastries and coffee from the wonderful Jolene’s, we captured the essence of True Religion's iconic brand.

Having lived in East London for a decade, going back is always a special experience. The low summer light in the city adds a unique charm to the photographs, creating a captivating visual story.

Spotted in-store in India and Indonesia.

True Religion holds a special place in my career, having first collaborated with them over 13 years ago during my time at Four Marketing. It's an honour to work together again and add another renowned name to the portfolio.

2812