EXCELLENCE | EPISODE 001 | CHEF ALEX NIETOSVUORI
In a series commissioned by my close friend, Brett Viberg, we delve into conversations with individuals whose commitment to quality not only shapes their creative process but also ignites their inspiration and ensures their peace of mind. Viberg Boot stands as a testament to this ethos—a family-owned artisanal shoe company established in 1931 by Brett's grandfather, Edwin Viberg. Their unwavering dedication results in truly exquisite footwear. Through this series, I aim to explore the essence of excellence, whether it's manifested in a Michelin-starred dish, a meticulously crafted pair of boots, or a piece of artwork. We aspire to engage with remarkable individuals, unraveling what drives them and how they maintain their standards.
The first instalment features Chef Alex Neitorsvouri from the Michelin-starred restaurant, Hjem. The pursuit of perfection is epitomised in a Michelin-starred kitchen, and in this film, shot with Alex in his kitchen and at his local supplier, Hexhamshire Organics, Alex delves into the crucial aspects of ingredient sourcing and dedication.
““For me to be able to sleep at night, I need to feel like I’ve done something valuable during the day.””
