EXCELLENCE 001 - CHEF ALEX NIETOSVUORI
As Viberg Boots and Tender Stores embark on this extraordinary journey of collaboration, they invite you to witness the fusion of Canadian and English traditions, as well as the rebirth of vintage buttons in a contemporary masterpiece.
This jacket will not only be a testament to the enduring legacy of craftsmanship but also a symbol of the enduring friendship between these two iconic brands, spanning thousands of miles and generations of artisans. Stay tuned for the unveiling of the Viberg Boots x Tender Stores Vintage Button Jacket—a true testament to the artistry of two continents.
What struck me about William and his brand was that it was truly personal. He had been trading for over a decade yet he had resisted the urge to employ or outsource. He controls everything, in the exact way he wants to. It was strikingly refreshing that, especially in the fashion industry there was nothing other than pure love and passion for what he was creating. I guess thats what makes Tender so special, you can feel that authenticity, that passion, and that is why Brett not only loves his stuff but also has collaborated with him on this piece.
““For me to be able to sleep at night, I need to feel like I’ve done something valuable during the day.””
